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A festival of innovation and thought leadership

Amplify Amplify 11

24 June 07:30 – 09:00
25 June 13:00 – 14:00

Jamais Cascio

Futurist, writer & world-changer

@AMPLIFY2009: What if we really COULD change the future for the better?
At the edge of chaos lives re-generation. An exploration of how convergent technologies, emergent culture, courage and collective action could restore humankind’s relationship with one another and the environment, and save the future. (With insights and lessons from Superstruct)

Described as a techno-progressive, optimistic futurist, Jamais Cascio follows the threads of civilization’s intended (and unintended) consequences for the future.

Unlike scores of futurists peddling nightmare scenarios of global catastrophe and social meltdown, Jamais specializes in the creation of plausible-yet-optimistic scenarios of the future. He focuses on the importance of long-term, systemic thinking, with a particular emphasis on democratizing technology and innovation to empower a more open and resilient society.

Jamais has worked in the field of scenario development and the intersection of emerging technologies, environmental dilemmas, and cultural transformation for over a decade. In 2003, he co-founded WorldChanging.com, the award-winning website identifying models, tools and ideas for building a “bright” green future. Worldchanging researched urban design, climate science, renewable energy, open source models, emerging technologies, social networks, “leapfrog” global development, and much more. In March, 2006, Jamais started Open the Future as his online home.

He is currently a Research Affiliate at the Institute for the Future, serves as the Director of Impacts Analysis for the Center for Responsible Nanotechnology, and is a Fellow at the Institute for Ethics and Emerging Technologies.

In 2006, he was invited to present his ideas at the TED conference. His work has featured in publications as diverse as METROPOLIS, TECHNOLOGY REVIEW, and ForeignPolicy.com. He was featured in National Geographic Television’s SIX DEGREES, the 2008 documentary on the effects of global warming, and speaks around the world on issues including the global environment, technological transformation, and political change. For fun, he serves as technical advisor on science fiction film and TV projects, and designed several well-received science fiction game settings.

In 2008, Jamais collaborated with Dr Jane McGonigal (who presented at AMPLIFY2007) as 10-year forecast creator for Superstruct, the Institute for the Future’s 2009 alternate reality game imaging life, environment and impacts in 2018 through the actions of thousands of gamers.

Blog: Open the Future

25 June 7:30 – 9:00
24 June 12:00 – 13:00

Jeff Carter

Founder

@AMPLIFY2009: What will emerge from the GFC (Global Financial Crisis?)
Thoughts on constructive capitalism and the future of banking in the networked economies of the 21st century.

Jeff Carter is the founder of the Center for Future Banking, a visionary research Center created in April of 2008 to explore the future of the Banking industry. He is currently CEO of Azigo, Inc, A cutting edge identity company based in Cambridge, MA. Azigo has a vision to allow people to take control of their virtual and physical presence and own their own information. Before Azigo and creating the Center, Jeff Carter led an effort for Bank of America examining the future strategy for leveraging the company’s vast information cloud, stores and platforms.

Prior to Bank of America he held executive roles in multiple venture backed startups with experience in an IPO and several liquidity events. Carter loves multi channel work; strategy, creation and implementation and what he refers to as “deal making.”
He has been recognized in numerous publications for his business and technical leadership, was the subject of a Harvard Business School case study in 2009, awarded Chief Technology Officer of the month by InfoWorld in 2002, 40 Under 40 Innovator Award in 2004, and a nomination for the E&Y Entrepreneur of the Year Award.

Carter advises several companies around the world including the Hoyos Group, an Iris scan pioneer also heavily invested in the identity space, Zenmonics, a financial services transformation company, Micronotes, an online bill pay disruptor and engagements with the Federal Reserve of Boston.

He is involved in a variety of community service programs including the Arts and Science Council, Habitat for Humanity and the United Way.
He is a prolific reader and has also co-authored with Donald Krause the book No Limit -The Texas Hold’Em Guide to Winning in Business offering practical advice for outmaneuvering opponents and achieving success, and applying tactics for winning from Texas Hold ‘em poker to every competitive arena.

24 June 14:00 – 15:00
25 June 07:30 – 09:00
25 June 14:00 – 16:00

Spike Jones

Firestarter

@AMPLIFY2009: Look who’s talking! What if your customers advertised for you?
How smart companies are tapping into the conversation, reciprocity, social needs and relationships to grow movements of consumers whose identities become linked to their brands.

Spike Jones was born a Dallas Cowboy and still lists “Cattle Ranch Hand” as a core competency! After graduating from the “I can’t dance” cult of Baylor University with degrees in Environmental Studies and Journalism (read: tree-hugging hippie writer), he explored the United States and finally settled at a place they call the Brains on Fire back in the Year of the Golden Dragon (2000).

Spike began as a storyteller and now handles new business rock-kicking-over initiatives and contributes strategic input for companies including BMW, Rawlings Sporting Goods, Dagger Kayaks, Fiskars Brands, Yakima, Perception Kayaks, Best Buy and Rage Against the Haze (South Carolina’s youth-led anti-tobacco use movement).

Spike sits on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and preaches what Brains on Fire teaches: How to create fans rather than customers.

Why? Because fans embody loyalty. A fan has a vested interest. They defend passionately. A true fan loves a team, a brand or a band whether they win or lose. Fans don’t just join a movement. They help grow it. Fans have a sense of ownership and shared identity, because your success is their success. And it’s a two-way street. The question isn’t “what can we sell this person?” It’s “what can we do to keep this person and make them even happier?”

Blog: http://brainsonfire.com/blog/index.php Twitter: @spikejones

24 June 09:00 – 10:00
24 June 13:00 – 14:00

Dr Richard Satava

Professor of Surgery

@AMPLIFY2009: “Doctor, please grow me a new liver?”
Dr Satava will walk us into the bio-intelligence age with stories of how scientific breakthroughs are radically redefining health, illness, treatment, longevity, even humanness- and the challenge this holds for our beliefs and our ethics.

In addition to teaching and practicing surgery in Seattle, Richard Satava is Senior Science Advisor at the U.S. Army Medical Research and Materiel Command. Born in Florida and drafted into the military, he seized the learning opportunities that the army provided and became a serial innovator.

In January 1958, when the United States launched its first satellite, Richard wanted to become the first doctor to perform surgery in space. He became an army astronaut candidate three years in a row but failed to make the grade. So he turned failure into purpose and instead worked at Stanford University and NASA, to help create the first surgical robot, reasoning that even if he couldn’t perform surgery in space, perhaps his creation could. The technology was ultimately commercialized as the da Vinci Surgical System.

Richard served as chief of surgery for a MASH unit during the 1983 invasion of Granada and as commander of an evacuation hospital in Saudi Arabia during 1991’s Operation Desert Storm. After Desert Storm, he joined DARPA as program manager in advanced biomedical technology.
Both at DARPA and in his current Pentagon role, Richard’s work has involved “technology harvesting” – identifying new technologies that have the potential to change the face of medicine and bringing them under the military’s funding and research umbrella.

In more than 200 publications and presentations, Richard provides a glimpse of a future in which robotics and other advances are radically transforming the human body as we know it: military dog-tags embedded with complete CT scans of each soldier providing a baseline if the soldier is injured; surgery performed via robots managed from a remote console; virtual reality training for surgeons; biosurgery that manipulates genetic material or operates directly upon genes; intelligent prostheses and synthetically grown tissue and organs; and the possibility of radical longevity of 150 years or more.

While striving to practice the complete discipline of surgery, he is aggressively pursuing the leading edge of advanced technologies to formulate the architecture for the next generation of Medicine.

Website: https://depts.washington.edu/biointel/

23 June 09:00 – 17:00
23 June 18:00 – 22:00
24 June 07:30 – 09:00
25 June 13:00 – 14:00

Dr BJ Fogg

Founder & Director Persuasive Technology Lab

@AMPLIFY2009: “What makes you tick? What makes you click?”
Dr. Fogg’s presentations and workshop will show simple frameworks for how a business can design and apply technology to change how customers think and act.

As a doctoral student at Stanford University (1993-1997), BJ Fogg used methods from experimental psychology to demonstrate that computers can change people’s thoughts and behaviors in predictable and measurable ways.

Today he directs research into how design for simplicity and technology changes people’s beliefs and behaviors. He is most interested in projects that combine the skills of a psychologist with the ability to innovate. This approach has led to new products and patents.

Dr Fogg coined the term “captology” for this emergent science – the overlap between the psychology of persuasion and computing technology (Web, online social networks, online video and mobile phones). Persuasive technology is today a global topic for research and design.

Dr Fogg’s team at Stanford examines the factors of trust, delight, simplicity, social pressure, reciprocity or social influence and how these feelings are related to context and design. As part of this effort, the team also is examining the psychology of the social media sites, the persuasive power of online video and the all-important mobile phone—a technology that he believes will soon become the most persuasive and influential channel. Other projects include “online credibility”:http://credibility.stanford.edu/, ethics of persuasion, and operant conditioning via computing systems.

Dr Fogg was cited by Fortune magazine as one of 10 New Gurus You Should Know. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change.

Website: www.bjfogg.com
Twitter: @bjfogg

24 June 16:00 – 17:00

Kate Albright-Hanna

New Media Director of Video

@AMPLIFY 2009: How was new media, particularly online video, a game-changer in the 2008 US elections?
Stories from the campaign coal-face and the flow-on impact of a new communication styles and transparency to business and leaders everywhere.

Kate joined Barack Obama’s presidential election campaign as the New Media Director of Video in the spring of 2007, and we all now how it ended. Team Obama won! The US now has the most tech-savvy president ever and his government is sprinting ahead of even enterprises at the cutting edge of using Enterprise 2.0 technologies for business growth and impact.

By the end of the presidential election campaign, Kate and her team had produced over 2,000 videos, which ranged from thirty second spots to twenty minute documentaries. According to TechPresident.com, total viewing time totaled 14,548,809.05 hours versus 488,093.01 hours for the opponent’s videos, a ratio of 30:1. They estimated the value at $46,893,000 for the campaign.

Prior to the Obama campaign, Kate produced and directed documentaries for CNN Presents, winning Emmys for her work on “The Enemy Within” and “The Struggle for Islam.” Her 2004 documentary about the Dean campaign, “True Believers,” was also nominated for an Emmy.

Most recently, she served as Content Lead for the Presidential Transition Team’s website, Change.gov, and as a New Media consultant to the White House Office of Health Reform and the Department of Health and Human Services. She currently serves as News Director for VBS.tv.
Kate received a bachelor’s degree in foreign service from Georgetown University.

24 June 11:00 – 12:00
25 June 07:30 – 09:00

Dr Peter Gloor

Research Scientist

@AMPLIFY2009: What is the Innovation Quotient of you and your team and how can you change it?
An examination of how communication patterns, connectivity and sharing determine the innovation quotient of individuals and organisations, with examples in Financial Services and lessons in star-gazing, galactic journeys and a spot of waggle-dancing.

Dr Peter Gloor is a Research Scientist at the Center for Collective Intelligence at MIT’s Sloan School of Management.

The basic research theme for the centre is to understand how people and computers can be connected so that—collectively—they act more intelligently than any individuals, groups, or computers have ever done before? Peter leads a research initiative exploring Collaborative Innovation Networks.

He was Mercator Visiting Professor at the University of Cologne, and is a lecturer at Helsinki University of Technology. Earlier, Peter was a Senior Research Fellow at the Dartmouth Tuck Center for Digital Strategies and an adjunct faculty in the Department of Computer Science at Dartmouth and a Post-Doctoral Fellow at MIT. He received his Ph.D. in Computer Science from the University of Zurich in 1989.

Peter is equally at home in the commercial world. He is founder and Chief Creative Officer of software startup galaxyadvisors. Until the end of 2002, Peter was a Partner with Deloitte Consulting, leading its E-Business practice for Europe. Before that, he was a Partner with PricewaterhouseCoopers and the Section Leader for Software Engineering at Union Bank of Switzerland. His latest books are Swarm Creativity – Competitive Advantage through Collaborative Innovation Networks, and Coolhunting – Chasing DownThe Next Big Thing (together with Scott Cooper).

In his spare time, Peter climbs mountains in the summer, and skis them down in winter. Occasionally, he brings used computers to Africa, and plays the piano. 

Blog: Swarm Creativity
Twitter: @pgloor

24 June 15:00 – 16:00
26 June 07:30 – 09:00

Dr Colby Stuart

Creative Director

@AMPLIFY2009: What will work look like in the future and what skillsets will we need to thrive?
The capabilities, organization models and practical implications for people as we transition from hierarchically organised command-and-control cultures to open systems of collaboration and talent sourcing.

What do you get when one-part native American Indian and one-part Hispanic completes a PhD in Quantum Physics, transplants herself from Japan into the creative capital of Europe, becomes director of strategy for one of the world’s top advertising agencies, teaches MBA students at a leading European business school, starts an Institute for Collaboration Creativity & Culture, establishes a foundation to put a world-changing Learning Programme into practice for children and parents, and runs her own business consulting to a global portfolio of clients on the side? You get Colby Stuart- quantum woman!

As Creative Director of Quantumbrands, she helps companies use their brand and brand values as an organizing tool to engage people in growing the business in creative ways. Because of her studies in physics and appreciation of network dynamics, Colby has been an early evangelist for transdisciplinary collaboration. She started The Dutch Connection in March 2004, making use of social business networking platforms, gradually forming like-minded associations that started to meet face to face in Amsterdam. From these think-and-do tanks emerged a community of practice with a shared vision and common purpose around growing innovation in business cultures. On October 4, 2005, the Institute for Collaboration Creativity & Culture was established.

Since then, Colby’s work as co-founder and director of The Institute for Collaboration, Creativity & Culture (IFCCC) has centred around discovery-based learning for innovation and prototyping new ways, new communities, new products, new formats and channels and new ways of organizing. IFCCC draws on experts from the fields of science, media, technology, communication and creative development to communicate in multi-sensory contexts with digital video and sound to engage with people in poignant ways that reach where simple words can’t.

Colby’s consuming passion as chairman of the Kids 2020 Foundation is to introduce a value’s based system for choices into children’s lives that will
balance human, social, creative and financial capital
so children can grow up defining their worth and contribution to a sustainable society in more terms than money.

Blog: Quantum-playshuns
Twitter: @quantumbrands

25 June 15:00 – 16:00

Martin Fowler

Chief Scientist

@AMPLIFY2009: What if enterprise software was cheaper, faster, better AND COOL? Can it be done?
Yes, if you honour the Agile Development Manifesto. This means valuing people and interaction over processes and tools, working software over comprehensive documentation, collaboration over contract negotiation, responding to change over rigid plans.

A self-confessed loud-mouth on software development, Martin’s passion is designing enterprise software – what makes a good design and what practices are needed to come up with good design. He’s been a pioneer of object-oriented technology, refactoring, patterns, agile methodologies, domain modeling, the Unified Modeling Language (UML), and Extreme Programming.

Since 2000, Martin has been Chief Scientist at Thoughtworks- a cutting edge system delivery and consulting firm operating world-wide, where he takes the lead on agile development methodologies, inter alia.

Martin has written five books on software development, two of which have won a Software Development Productivity award and a best Java book award from JavaWorld.com. His most recent book is Patterns of Enterprise Application Architecture which describes some of the common patterns seen in developing enterprise applications.

A frequent speaker where all developers gather, he also served as conference chair for XP2005 and for Agile Universe. Martin writes for Distributed Computing magazine, and serves on the advisory board for Software Development magazine.

Martin doesn’t hug his computer all day though, and likes to cycle around New England and go hiking with his wife whenever they can. Winter finds them cross-country skiing and hiking in New England’s plentiful snow. I was born in Walsall, England and lived in London for a decade before settling in Boston in 1994, but he still misses warm beer, the English countryside and the deep pointlessness of cricket. (Martin will be in good company Dowunder!)

Blog: www.martinfowler.com/bliki/

25 June 16:00 – 17:00
26 June 07:30 – 09:00
26 June 13:00 – 14:00

Dr Amantha Imber

Head Inventologist

@AMPLIFY2009: What if we believed we were highly creative?
According to scientific studies, creativity is a highly predictable event of which everyone is capable. During this session, Amantha will demonstrate 6 evidence-based ways to boost individual and team creativity and drive innovation outcomes.

Amantha has a Doctorate in Organisational Psychology, which means that aside from being able to read minds better than most people, she brings a scientific yet highly practical approach to the field of creativity and innovation.

Amantha has that rare talent of taking learnings from science and academia and applying them to practical, real world situations in ways that are simple to understand.

Through Inventium, Amantha has worked with C-Level executives through to university graduates, and has clients across Australia, the United States, the United Kingdom, New Zealand, Africa, and Europe. Her clients include LEGO, Kimbery-Clark, Ogilvy + Mather, BP, Deloitte, OMD, Qantas, Vodafone, and Fosters.

Amantha has written extensively on the subjects of creativity and innovation, and her words can be read in Fast Thinking, Marketing Magazine, Contagious, Human Capital Magazine, Motivation Magazine, Australian Anthill, Marketing Profs, B&T Weekly, International Journal of Selection and Assessment, and Educational and Psychological Measurement and Evaluation.

Amantha had an international record deal for her debut album ‘Like Samantha without the S’, prays to the God of Kevin Spacey, and used to be freakishly good at table tennis.

24 June 13:00 – 14:00
25 June 09:00 – 10:00
26 June 07:30 – 09:00

Dr James Gardner

Head of Innovation & Research

@AMPLIFY2009: What if employees and customers could help future-proof banks?
To recover from a complete failure of trust in the financial structures of the world, innovation risk has to be managed whilst fostering a participatory and open innovation culture. How employees and customers can help build a new relationship and future-proof a bank.

James leads, lives and breathes the innovation process at Lloyds TSB, the UK’s largest retail bank. Earlier in his career, he held senior positions at Getronics and Microsoft.

This Sydney-born and educated Aussie with a PhD in Business Administration has been at the forefront of innovation thought leadership in the global banking community. Through his much-followed blog, Bankervision, James uses social media both to connect and learn from people outside his bank, but also to nurture the emergent culture of participation, knowledge exchange and democratized innovation inside Lloyds TSB, a traditionally conservative bank.

His first book drawn from his experiences of the non-linear nature of innovation in corporations is titled: “Innovation and the Future-Proof Bank” and will be published in 2009. James’ team also developed and introduced an award-winning Ideas Stock Market, complete with artificial currency, where participating employees publish ideas and identify the best through trading.

Blog: http://bankervision.typepad.com/

25 June 09:00 – 10:00

Mehrdad Baghai

Managing Director

@AMPLIFY2009: What if leaders could lead people to act collectively for the common good, without hierarchical or position power?
Collective action, leading without hierarchy and emergence from chaos.

Mehrdad Baghai is Managing Director of Alchemy Growth Partners, a boutique advisory and venture firm in Sydney that works with works with the leaders of promising growth companies (like AMP!) to make deep and lasting contributions to their innovation and business building initiatives.

Previously, Mehrdad was an Executive Director at the CSIRO, Australia’s national science agency, with overarching responsibility for growth. In his time as partner in the Sydney and Toronto offices of McKinsey and Company, he was co-leader of the firm’s global growth practice serving clients in the technology, media and financial services sectors, and specializing in strategies for turbulent environments.

As an attorney, he has been called to the state bar in New York and Massachusetts and his public sector experience includes an economist role with the World Bank and a consultant to the UN Secretariat. He has served as a member of the Board of Directors of Unicef Australia and has participated in various social and economic development projects. Together with his wife, he is a founder of The High Resolves Initiative which creates opportunities to provoke teenagers to reflect on what being a global citizen means, how history will judge our actions 50-100 years from now and how we can all make a difference.

Mehrdad received a B.S.E. with highest honors in electrical engineering and computer science from Princeton University, where he also completed a joint degree on public policy at the Woodrow Wilson School. He continued his education in public policy at Harvard where he completed an M.P.P. as a Kennedy Fellow at the Kennedy School of Government. He also completed a J.D. with high honors from Harvard Law School.

Mehrdad is probably best-known for his international bestsellers, The Alchemy of Growth and The Granularity of Growth. He is currently researching a new book on Collective Action and will be sharing insights from his current research with us at AMPLIFY 2009. It’s so fresh it’s not even hit the press yet!

The study of collective action is about a “we” intention, as opposed to a “me” intention, and converges with other disciplines including anthropology, developmental psychology, and economics.

24 June 11:00 – 12:00

Lem Lasher

Group President & Chief Innovation Officer

@AMPLIFY09: Technology illiteracy: What opportunities are digital immigrant decision-makers missing?
Online influence is rapidly shaping consumer choices and shifting to the heart of day-to-day interactions. How technologically fluent and networked is your organizational leadership to understand and seize opportunities in the networked economy?

Lem Lasher is president of Global Business Solutions. He is also vice president and chief innovation officer with CSC’s Office of Innovation, which includes The Leading Edge Forum; The Research Network; Global Solutions Organization; Corporate Alliances; and Knowledge Management & Enablement.

Prior to this assignment, Mr. Lasher has held numerous managing director positions within CSC’s European Group, including: BAE Systems global account; European Consulting; CSC Belgium and Luxembourg; and Industry Practices for Benelux.

Mr. Lasher joined the CSC European Group in 1992, as director of Network Integration, Europe, where he was responsible for CSC’s network and telecommunications activities in Europe. He joined CSC in 1990 as director, Commercial Program Development for the Network Integration Division in Herndon, Virginia. From 1984 until joining CSC, Mr. Lasher was vice president for Integrated Software Resources, Inc., a software consulting and engineering firm in the airline telecommunications industry. Prior to this, he held the following executive positions: president, Deca Group, Inc.; executive vice president, Aitta, Inc.; director, Investment Seminars, Inc.; and director, North American Operations, Elan Vital, Inc. Mr. Lasher attended Baldwin Wallace College, Berea, Ohio and Friedrich Wilhelms University, Bonn, Germany, where he studied German literature and philosophy.

Besides the language of technology, Lem speaks English, German, Dutch, French, and Spanish. Aside from a keyboard, his fingers are also at home strumming a guitar and he enjoys sailing.

24 June 07:30 – 09:00
25 June 10:00 – 11:00
25 June 14:00 – 17:00

Dr Andrew Rixon

Director

@AMPLIFY2009 workshop: How can we thrive in complexity?
Growing resilience through a different way of thinking and doing

With one of the first PhD’s in Complex Systems and Complexity Science from the University of Queensland in June 1999, Andrew has gained global experience in working with organisations in Australia and the USA, the Netherlands and the UK. The “complex systems” perspective has allowed him to make contributions in the areas of systems and software development, knowledge management, social research, facilitation and management consulting. In his spare time, he juggles.

Today, Andrew’s focus is on how complexity-inspired approaches can change the way we work and his presentations and workshop at AMPLIFY09 will explore how the new science of complexity provides us with a new tool box of skills and techniques to tackle the question of how we can thrive in complexity. The only problem is – some of these new skills and techniques require a different kind of thinking and doing.

Are you up for the challenge?

25 June 11:00 – 12:00

Dr Paul Cooper

Industry Director, Public Sector and Emerging Solutions

@AMPLIFY2009: From scarcity to abundance- what are the opportunities that digital abundance and computational power create?
The unfolding story of how massively scalable inexpensive processing and data storage and massively connected networks of distributed human capability are creating new sources of competitive advantage and new models of production.

How does a biochemistry research engineer develop an IT career spanning 25 years?

After obtaining a Ph.D in Biochemistry, Paul worked as a research scientist and it was then that he realized the effect of the computational power and the potential of simulation and data mining capabilities of mini-computers. He became interested in how computers can be used to help solve some of the difficult problems facing the world and moved full-time to the IT field.

Ever since, Paul has lead or participated in a number of technology innovations for corporate and blue chip clients with the end user experience at the centre of his focus.

In recent years, some of the exciting advances in processing and data mining have finally started to make headway on a variety of complex issues. Paul could see enormous benefit to organisations that could effectively marshall these emerging capabilities and lead the establishment of the Emerging Solutions stream within his firm. His special focus is on the potential of cloud computing and social computing to improve work practices and reduce costs.

Paul has held a number of senior consulting and management positions with SMS and currently holds the position of Emerging Solutions Director with SMS Management & Technology Ltd – one of Australia’s largest and most trusted development and implementation partners.

25 June 14:00 – 15:00

Greg Stone

Chief Technology Officer

@AMPLIFY2009: What happens when technology dissolves the boundaries between physical and digital realities? The new prosthesis- personal, social and business impact of augmented realities created through highly immersive experiences managed by software. What will trust look like in these scenarios?

Greg Stone is the CTO for Microsoft Australia, and is responsible for Microsoft’s technology policy and strategy initiatives working across Public and Private sectors as well as contributing to Microsoft’s long term technology blueprints – particularly in the areas of identity, collaboration, human-machine design and social software.

Microsoft will spend over $8Billion this year on R&D as part of an ongoing quest to push the boundaries of what is possible through the “magic” of software. The company touches almost every industry and trend area, from consumer devices to High-Performance Computing. Greg is part of the team mapping the convergence of human and technology trends and helping define the future of society’s technology experience.

Greg joined Microsoft Australia in 2001 with over 20 years of operational experience across a broad range of sectors.

24 June 16:00 – 17:00

Ian Gardiner

CEO

@AMPLIFY2009: What is hype and what is real in online video and internet broadcasting? Social media evangelists chant “the end of traditional media is nigh” while newspapers yell “Will YouTube ever make money?” A look into the underbelly of digital media, content distribution, flow of persuasion, emerging business models and implications and opportunities for financial services and investors.

Soon after arriving from his native Scotland in 2002, Ian co-founded Viocorp. This young CEO cycled to meetings in the early days of the fledgling business to save on cab fares- a necessity that has since turned into a serious sport for Ian. Through prudence and a good dash of fun, Ian has nurtured Viocorp into one of Australia’s neatest little SME’s.

Employing 30 people today, Viocorp is Australia’s leading online video and digital media specialist focusing on simplifying the management and distribution of online video through its Viostream service. The company provides tailor-made solutions to the likes of the Australia 2020 Innovation Summit, Microsoft’s Techweek in Barcelona, and has been looking after video solutions for AMPLIFY since 2005.

Ian has been running successful technology start-ups for over ten years. He was one of the founders of newsbase.com, a European, news, analysis and business intelligence service for emerging markets. He also launched and ran lastorders.com, one of the first on-line off-license operations in the UK.

Encouraging innovators and aspiring entrepreneurs is an area that Ian gives generously to. He serves on the Board of Metro Screen, a not-for-profit company providing training and support for filmmakers. He is also a member of the advisory board for Sydney University’s Business Information Systems department where he guest lectures on innovation and entrepreneurialism. He is the co-founder and treasurer of the Australian arm of the Oxford Business Alumni and networking group Innovation Bay. He also hosts Sydney’s most glamorous Burns night every January and his “toast to the laddies” is an experience.

Ian holds a Master of Engineering degree from the University of Oxford where he also won two rowing blues. And he still cycles everywhere.

24 June 12:00 – 13:00
25 June 12:00 – 13:00

Dr Madanmohan Rao

Mobile Monday & Asian Media Information
and Communication Centre

Research director

@AMPLIFY 09: How is new media facilitating the explosion of knowledge, collaboration and entrepreneurial growth in Asia?

A framework for “total knowledge leadership” and how to exploit new media to grow the knowledge capital of your business. Case studies and examples of collaborative communities will be drawn from across Asia, especially India and China. Walk away with a “Monday morning checklist” to tap knowledge flows using new media to the benefit of all your stakeholders.

Madan is another prime example of a global netizen- knowledgeable across multiple disciplines, networked, and mobile in every sense.
While his base station is Bangalore where he co-ordinates the Bangalore K-Community of knowledge management professionals, he travels extensively as editor-at-large of Wireless World Magazine, writer for the Poynter Institute on new media trends, consultant to governments, including Australia, and as researcher and editor of a three-book series: “The Asia Pacific Internet Handbook”, “The Knowledge Management Chronicles” and “AfricaDotEdu”.
Madan practices knowledge-sharing actively as speaker in over 60 countries around the world and as lecturer in KM and adjunct faculty head at both the International School of Information Management in Mysore, and the Indian Institute of Information Technology in Bangalore, with exchanges to Malmo University in Sweden. He is conference chair for Digital Worlds, Wireless India, the annual summit of the Asian Media Information and Communication Centre and RFID India.

Madan was formerly the communications director at the United Nations Inter Press Service bureau in New York, and vice president at IndiaWorld Communications in Bombay. He graduated from the Indian Institute of Technology at Bombay and the University of Massachusetts with an M.Sc. in computer science and a Ph.D. in communications.
He served on the nominating committee of ICANN (International Corporation for Assigned Names and Numbers), which designs and manages the infrastructure of the global Internet, and the board of directors of Computer Professionals for Social Responsibility. He is currently on the board of editors of the journal “Electronic Markets” and the Journal of Community Informatics, and was on the board of the Journal of Convergence. Madan was also on the international editorial board of the recently published book, “Transforming e-Knowledge.”
Like many of the other AMPLIFY speakers, Madan has a vibrant creative life with a passion for music, acting as DJ for world music at WorldSpace Radio, and as world music editor for Rave magazine.

26 June 16:00 – 17:00

Anil Sabharwal

Head of Enterprise Product Innovation

@AMPLIFY09: So “what’s next”? Where is innovation and the web heading?
Anil is responsible for driving Google’s enterprise product direction in Australia. A recognized serial entrepreneur with over 10 years of senior leadership experience in the high-tech sector, Anil is no stranger to innovation, constantly asking himself (and others) “what’s next?”.

Prior to joining Google, Anil was founder and Managing Director of RAYV, Australia’s first ever business review social community. In less than 6 months, Anil guided the development of the product, launched the offering, and secured RAYV as one of Australia’s Top 100 Web 2.0 companies. He is also credited with co-founding and successfully growing Desire2Learn into what is now the world’s second largest online learning company focused on the educational sector.

Anil’s previous roles include General Manager of Talent2’s management consulting division, where he looked after key client accounts such as eBay and Telstra, and VP Marketing and International Sales at NGRAIN, a leading graphics software provider, developing and managing the company’s long term strategic vision for its patented technology. Under his direction the company grew revenue over 900% in less than 3 years.

Anil has held senior software development and product management roles with Microsoft and IBM, and the provision of internet-based rich media advertising technology and services.

He holds an Honours Bachelor of Mathematics in Computer Science and Business Administration. He was nominated as one of Canada’s Top 40 Under 40.